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PERSUADE ANYONE - 26 Ways To Persuade People To Do Stuff


Hello great visitors.... ^^ Now, I am still reading this book and I would like to share it because I will write down here about the review of this book. And... Why I choose this book? because I really like the art of public speaking and the one of the other function of public speaking is to persuade. So, it's a glad to me to read this book. I hope you can enjoy what will I post in several days later. Let's share anything with me here. 

26 Ways to Persuade People to Do Stuff

The Psychology of Persuasion
© AKASH KARIA
Bestselling author of How Successful People Think Differently
www.AkashKaria.com

 CHAPTER ONE
HOW TO GET PEOPLE TO LIKE YOU (IN 90 SECONDS OR LESS)
CHAPTER TWO
WIIFM: GO TO THE EDGE
CHAPTER THREE
THE EXPERT SPILLOVER EFFECT, GEEK STREET AND OTHER COOL TECHNIQUES
CHAPTER FOUR
THE YES LADDER: PUTTING YOUR TARGET INTO AN AGREEMENT MINDSET
CHAPTER FIVE
THE FAIR PERSUADER: ONE-SIDED VERSUS BALANCED ARGUMENTS
CHAPTER SIX
INOCULATION
CHAPTER SEVEN
THE MINT SWEET AND OTHER EXPERIMENTS
CHAPTER EIGHT
THE PETRIFIED FOREST
CHAPTER NINE
THE ROKIA TECHNIQUE
CHAPTER TEN
CLEAR NEXT STEP
CHAPTER ELEVEN
THE COUNTERINTUITIVE PERSUASION TECHNIQUE THAT WORKS!
CHAPTER TWELVE
WHAT TO DO IF YOUR PROSPECT SAYS NO
CHAPTER THIRTEEN

WRAP UP: YOUR PERSUASION PLAYBOOK

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NEXT RESUME (CHAPTER FIVE, SIX AND SEVEN)

CHAPTER FIVE THE FAIR PERSUADER: ONE-SIDED VERSUS BALANCED ARGUMENTS Generally, when trying to persuade people to “do stuff,” most people only present a one-sided argument - they talk only about the benefits of the idea/product. We’re scared that pointing out weaknesses in our ideas/products will reduce our persuasiveness. We believe that if we only talk about the pros of an idea/product and ignore the drawbacks, then perhaps other people won’t realize the drawbacks of what we’re selling. 17. The Fair Persuader: Create the perception that you are a fair persuader by offering  what appears to be a fair and balanced argument, but then offer-counterarguments  that make your idea/product seem like the best choice. CHAPTER SIX INOCULATION What is inoculation? “Attitude inoculation is a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position. It is so named because it w...
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CHAPTER EIGHT THE PETRIFIED FOREST

CHAPTER EIGHT THE PETRIFIED FOREST One of the most powerful persuasion techniques is social proof. Advertisers and marketers know the power of social proof, which is why they use it so often in their marketing materials. Social proof demonstrates to potential customers that a product is popular, causing the customers to think that the product is good to buy. 21 – THE SITCOM LAUGHTER TRACK Television studios realize the power of social proof, which is why a lot of TV sitcoms contain canned laughter. Research has found that people who view sitcoms that have laughter tracks find the sitcoms to be funnier than sitcoms that don’t. It can happen because the canned laughter serves as social proof, and when we hear people laughing, it causes us to laugh too. In another example of the power of social proof, researchers who joined a door-to-door charity campaign found that the longer the list of prior donors, the more likely it was that the person being solicited would donate as well....
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