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Summarizing Video of Persuade Anyone-Book from Akash Karia

yeay! finally it's my last project of Post-Intermediate Reading in this 3rd semester. Hopefully, it can give you some benefits. Happy watching!!! 
xoxo

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NEXT RESUME (CHAPTER FIVE, SIX AND SEVEN)

CHAPTER FIVE THE FAIR PERSUADER: ONE-SIDED VERSUS BALANCED ARGUMENTS Generally, when trying to persuade people to “do stuff,” most people only present a one-sided argument - they talk only about the benefits of the idea/product. We’re scared that pointing out weaknesses in our ideas/products will reduce our persuasiveness. We believe that if we only talk about the pros of an idea/product and ignore the drawbacks, then perhaps other people won’t realize the drawbacks of what we’re selling. 17. The Fair Persuader: Create the perception that you are a fair persuader by offering  what appears to be a fair and balanced argument, but then offer-counterarguments  that make your idea/product seem like the best choice. CHAPTER SIX INOCULATION What is inoculation? “Attitude inoculation is a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position. It is so named because it w...
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CHAPTER EIGHT THE PETRIFIED FOREST

CHAPTER EIGHT THE PETRIFIED FOREST One of the most powerful persuasion techniques is social proof. Advertisers and marketers know the power of social proof, which is why they use it so often in their marketing materials. Social proof demonstrates to potential customers that a product is popular, causing the customers to think that the product is good to buy. 21 – THE SITCOM LAUGHTER TRACK Television studios realize the power of social proof, which is why a lot of TV sitcoms contain canned laughter. Research has found that people who view sitcoms that have laughter tracks find the sitcoms to be funnier than sitcoms that don’t. It can happen because the canned laughter serves as social proof, and when we hear people laughing, it causes us to laugh too. In another example of the power of social proof, researchers who joined a door-to-door charity campaign found that the longer the list of prior donors, the more likely it was that the person being solicited would donate as well....
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