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CHAPTER NINE-THIRTEEN

CHAPTER NINE THE ROKIA TECHNIQUE Another powerful tool in your persuasion toolkit is stories. Stories are very powerful and persuasive. A story can be so successful because it aroused people’s emotions . People make decisions based both on emotion and logic. The stories are powerful when it comes to persuading people, but what exactly are the elements of a persuasive story? Simply, a persuasive story contains:  Characters - At least one or more people must be a part of the story.  Conflict - The characters must be encountering some kind of conflict/difficulty.     Cure - There must be a cure that helps the character overcome the conflict/difficulty  Change - The characters must change as a result of having overcome the conflict 23: THE ROKIA TECHNIQUE Now, let’s look at an experiment conducted by Deborah Small, George Lowenstein and Paul  Slovic. In the experiment, the participants were given a questionnaire to fill out and handed a  $5 r...

CHAPTER EIGHT THE PETRIFIED FOREST

CHAPTER EIGHT THE PETRIFIED FOREST One of the most powerful persuasion techniques is social proof. Advertisers and marketers know the power of social proof, which is why they use it so often in their marketing materials. Social proof demonstrates to potential customers that a product is popular, causing the customers to think that the product is good to buy. 21 – THE SITCOM LAUGHTER TRACK Television studios realize the power of social proof, which is why a lot of TV sitcoms contain canned laughter. Research has found that people who view sitcoms that have laughter tracks find the sitcoms to be funnier than sitcoms that don’t. It can happen because the canned laughter serves as social proof, and when we hear people laughing, it causes us to laugh too. In another example of the power of social proof, researchers who joined a door-to-door charity campaign found that the longer the list of prior donors, the more likely it was that the person being solicited would donate as well....

NEXT RESUME (CHAPTER FIVE, SIX AND SEVEN)

CHAPTER FIVE THE FAIR PERSUADER: ONE-SIDED VERSUS BALANCED ARGUMENTS Generally, when trying to persuade people to “do stuff,” most people only present a one-sided argument - they talk only about the benefits of the idea/product. We’re scared that pointing out weaknesses in our ideas/products will reduce our persuasiveness. We believe that if we only talk about the pros of an idea/product and ignore the drawbacks, then perhaps other people won’t realize the drawbacks of what we’re selling. 17. The Fair Persuader: Create the perception that you are a fair persuader by offering  what appears to be a fair and balanced argument, but then offer-counterarguments  that make your idea/product seem like the best choice. CHAPTER SIX INOCULATION What is inoculation? “Attitude inoculation is a technique used to make people immune to attempts to change their attitude by first exposing them to small arguments against their position. It is so named because it w...

NEXT RESUME (Chapter 3 and Chapter 4)

CHAPTER THREE THE EXPERT SPILLOVER EFFECT, GEEK STREET AND OTHER COOL TECHNIQUES In the second chapter we discuss about WHIIM, and now, it will tell us about answering WHIIM questions from the prospects will make them want to buy or interesting with our products. 6 – THE EXPERTISE ADVANTAGE However, even then, you will encounter resistance if people doubt your credibility - if they don’t believe that you’re an expert on the solution or idea you’re selling. Since the correlation between expertise and persuasion is clear, let’s have a look at how you can establish your credibility and expertise. 7 – “SEE MY DECORATED WALL?” I believe, everyone will be more believable and interesting to buy or know more about the product that is selling by the person who had so many achievements in her/his life. for the example, there are two books in the bookstore, the first book of education had written by a high school dropout students and the second is the book that written ...

CHAPTER TWO - WIIFM: GO TO THE EDGE

In this second chapter, it tells us how to frame your persuasion attempt so that other people want to do what you tell them. One of the most basic yet most important concepts in persuasion is to know your target’s goals. What are your target’s goals? What’s important to him/her? What benefit will your target receive as a result of doing what you ask them to do? If you can demonstrate to your target how he/she will benefit from doing what you ask of them, then you’ve already won most of the persuasion battle. Why? Because any time you try to persuade someone, the first thing that they want to know (whether they tell you or not) is: “WIIFM? What’s in it for me?” If you can answer your prospect’s WIIFM question with a compelling benefit, your prospect will be enthusiastic about complying with your request. 4 - GO THE EDGE In his book, World Class Speaking, Craig Valentine classifies the different benefits that motivate people into the acronym EDGE , which stands...

26 Ways to Persuade People to Do Stuff (INTRODUCTION and CHAPTER ONE)

“26 Ways to Persuade People to Do Stuff” is your secret to winning people over to your way of thinking. This book will tell you about how to win the game of persuasion. It's really recommended for the business owners, entrepreneurs, negotiators, salespeople and also for the university students like us. Why I said like that? Because it has a lot of benefit from learning how to be more persuasive without being pushy. What are the benefits of learning persuasive? With the persuasive communication, we can reach our goals when we offered something to our friends or our clients. I choose one case,  sometimes in the college, there are a lot of seminars and the committee must be active to share the information and also persuade the target of students who will join the seminar. Can you imagine how the target will success if the committee doesn't have a skill of persuading? So, in this in this posting, I really want to share to all of you about how important and how to be a great pers...

PERSUADE ANYONE - 26 Ways To Persuade People To Do Stuff

Hello great visitors.... ^^ Now, I am still reading this book and I would like to share it because I will write down here about the review of this book. And... Why I choose this book? because I really like the art of public speaking and the one of the other function of public speaking is to persuade. So, it's a glad to me to read this book. I hope you can enjoy what will I post in several days later. Let's share anything with me here.  26 Ways to  Persuade People to  Do Stuff The Psychology of Persuasion © AKASH KARIA Bestselling author of How Successful People Think Differently www.AkashKaria.com CHAPTER ONE HOW TO GET PEOPLE TO LIKE YOU (IN 90 SECONDS OR LESS) CHAPTER TWO WIIFM: GO TO THE EDGE CHAPTER THREE THE EXPERT SPILLOVER EFFECT, GEEK STREET AND OTHER COOL TECHNIQUES CHAPTER FOUR THE YES LADDER: PUTTING YOUR TARGET INTO AN AGREEMENT MINDSET CHAPTER FIVE THE FAIR PERSUADER: ONE-SIDED VERSUS BALANCED ARGUMENTS CHAPTER S...