ThreeL (Life, Learn and Love)

yeay! finally it's my last project of Post-Intermediate Reading in this 3rd semester. Hopefully, it can give you some benefits. Happy watching!!!  xoxo

CHAPTER NINE THE ROKIA TECHNIQUE Another powerful tool in your persuasion toolkit is stories. Stories are very powerful and persuasive. A story can be so successful because it aroused people’s emotions . People make decisions based both on emotion and logic. The stories are powerful when it comes to persuading people, but what exactly are the elements of a persuasive story? Simply, a persuasive story contains:  Characters - At least one or more people must be a part of the story.  Conflict - The characters must be encountering some kind of conflict/difficulty.     Cure - There must be a cure that helps the character overcome the conflict/difficulty  Change - The characters must change as a result of having overcome the conflict 23: THE ROKIA TECHNIQUE Now, let’s look at an experiment conducted by Deborah Small, George Lowenstein and Paul  Slovic. In the experiment, the participants were given a questionnaire to fill out and handed a  $5 r...

CHAPTER EIGHT THE PETRIFIED FOREST One of the most powerful persuasion techniques is social proof. Advertisers and marketers know the power of social proof, which is why they use it so often in their marketing materials. Social proof demonstrates to potential customers that a product is popular, causing the customers to think that the product is good to buy. 21 – THE SITCOM LAUGHTER TRACK Television studios realize the power of social proof, which is why a lot of TV sitcoms contain canned laughter. Research has found that people who view sitcoms that have laughter tracks find the sitcoms to be funnier than sitcoms that don’t. It can happen because the canned laughter serves as social proof, and when we hear people laughing, it causes us to laugh too. In another example of the power of social proof, researchers who joined a door-to-door charity campaign found that the longer the list of prior donors, the more likely it was that the person being solicited would donate as well....